5 TIP TO HELP YOU SELL COSMETICS ON AMAZON EFFECTIVELY
Amazon is the largest e-commerce platform today. In fact, according to a report by Statistica, about 187 million users visited the platform in September 2017 alone. With that kind of traffic, I bet you would want to be part of that marketplace right now. However, to make it on Amazon, you need a set of characteristics, such as persistence, resilience, and adaptability. The reason why Amazon is one of the hardest places to break into is that their rules of engagement change often, without presenting explicit instructions on how to work on their platform. But don’t worry, in this segment, we are going to bring you invaluable tips to sell your cosmetics on Amazon without a hassle:
i. IF YOU INTEND TO SELL COSMETICS, REGISTER IN THE COSMETIC CATEGORY
Like any other online platform, listing your cosmetic products on Amazon is a daunting task. Before you are accepted as a cosmetics seller, you have to provide specific documents like FDA Registration Certificate, GMP compliant statement, Safety data sheet for your cosmetic products, a signed certificate indicating analysis of your cosmetic products and a detailed invoice for each cosmetic product purchase. So ensure you have these documents before you set up an account with Amazon. Also, when your account is approved, make sure to list your products in the cosmetics category.
ii. TAKE PACKAGING SERIOUSLY IF YOU WANT TO SELL COSMETICS ON AMAZON WITHOUT ISSUES
Amazon initiates its tests on your packaging before they dispatch to consumers. For example, during the inspection, they will drop your product to see if it breaks. So be sure that the packaging you’re using is strong enough and cannot break. If your packing material is glass, make sure your products are wrapped carefully. Also, any product that Amazon won’t entertain leaks, so make sure your cosmetic products are properly sealed.
iii. REVIEW AMAZON’S CROSS-MARKETING REQUIREMENTS BEFORE YOU SELL COSMETICS ON THE PLATFORM
You might want to add marketing material on your cosmetics product packaging. That’s okay. But make a point to read the Amazon cross-marketing rules. For example, Amazon does not allow you to put links to your website on your product packaging. They want every transaction to occur exclusively on Amazon.
iv. PERSISTENCE IS KEY TO SELLING COSMETICS ON AMAZON
Amazon’s core aim is to offer every customer great experience. They might often come up with revised rules that seek to beef up customer experience on their platform. They expect you to also play your part in making sure customers are happy. So you need to be proactive in doing so, and that means getting to know what makes customers happy on Amazon. To get insights about that, you can visit Amazon Seller Forums to see other people’s experiences, be proactive in the conversations there. Also, take the time to watch Amazon-provided videos. If you’re proactive in these discussions, you won’t be caught off guard by the ever-evolving Amazon rules.
v. COMMUNICATION IS KEY IF YOU WANT TO SELL COSMETICS EFFICIENTLY ON AMAZON
Amazon allows you to interact with your customers via Seller Central. Before the customer posts their review, make sure you talk to them to find out how they perceived the product. Your customer can have bad reviews, and if you don’t get to the bottom of them and iron them out, they might post them on the platform. And this will not look good on your page. Clients mostly rely on social proof, and if there are many negative comments about your cosmetics products, no customer will want to buy from you.
When looking to sell cosmetics online through Amazon, you need to do your due diligence to ensure you are abiding by their rules. Otherwise, your account might get suspended if you break some of their rules. And because it’s a platform that receives more than 100 million visitors every month, reputation is more important to them than anything else.